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The web page backsdeli.com had the following in the web page, "We serve our interest best by serving you well." We saw that the webpage stated " Located in the heart of Heaton Moor, we are an independent delicatessen specialising in continental foods, fresh produce, unusual wines and local beers." It also said " Were determined to combine our professional approach with a down to earth personal service to leave you delighted with what we offer and how we deliver. is a company registered in England and Wales." The header had delicatessen as the highest ranking optimized keyword. This keyword is followed by deli, outside catering, and continental foods which isn't as urgent as delicatessen. The other words backsdeli.com used was quality produce. wines is included but could not be understood by search engines.